#Syndicate project instagram series
#Syndicate project instagram download

Cassell also operates a second channel, SyndicateCentral, which consists primarily of vlogs.

#Syndicate project instagram series

In 2014, Cassell started a Minecraft series with Jericho called Mianite. The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the Call of Duty: Black Ops 'Zombies' mode, and further grew due to the series 'The Minecraft Project'. As of March 2018 the channel has 9.9 million subscribers and 2 billion video views, and is the 176th most subscribed on the website. Before that point he worked at a Fast Food chain. In this way, all players, from website programming and social media to corporate communications and PR, access the same resources and create a uniform brand presence across all channels.Cassell started his YouTube channel, TheSyndicateProject on 3 September 2010. Here, all information, templates and design elements are made available on a central platform. At the end of every corporate design project, brand books and binding design guidelines should therefore be created to ensure consistent implementation of the new brand identity.Īn online design management platform, or CI Portal, is particularly recommended for large or decentralized companies that operate internationally. At the interface between design and production, the greatest care and professionalism is required. Typical brand and design elements in corporate design areĮvery idea is only as good as its implementation. For this purpose, all contact points are combined in a Brand Universe and the respective requirements of the touch points and the corresponding need for action are shown. It includes all design elements that are required to create an integrated brand experience. In the design phase the visual identity of the brand is developed. Vision, mission and a creative guiding idea inspire the design team and are the guiding principles for the design of the brand identity. In workshops, the agency and the company work together to develop the brand identity, brand values and unique selling propositions and formulate a clear and trend-setting strategy. Before the design process begins, the brand must be clearly positioned. StrategyĬorporate design should always be based on a clear strategic foundation. How are the brand and design currently perceived? Who is the target group? How does the brand stand in competition? Which trends can be observed and how do they influence the brand? Are there weak points in the current customer journey? To clarify these central questions is absolutely necessary to gain important insights and to derive recommendations for action for strategy and design development. The analysis serves to answer the most important open questions. AnalysisĮvery corporate design project begins with an extensive analysis phase to capture and evaluate the status quo.

#Syndicate project instagram download

You can download our 12 tips for the perfect briefing and a free briefing template HERE. In the briefing phase, the company provides the design agency with all important information on problems, project goals, project background, timing and specifications. The briefing is the cornerstone for every corporate design project and the key to successful cooperation between the company and the agency. The complete corporate design process consists of five phases: briefing, analysis, strategy, creation and implementation. In addition, it also has an internal effect by creating identification with the corporate brand among employees, thus contributing to employee loyalty. Good corporate design creates identification with the brand in the target group and thus serves to build long-term customer loyalty. All brand and design elements – brand name, logo, claim, colours, shapes, fonts, images and tonality – create a recognisable and consistent brand experience. It visualizes and communicates the brand strategy, identity and values, it creates differentiation from the competition and recognition at all touchpoints with the brand. The corporate design serves to express the brand personality. Good corporate design is characterized by authenticity, flexibility and recognizability. It comprises the visual and linguistic staging of the brand and serves to make the identity and values of a company visible. Corporate design is a part of corporate branding, alongside corporate identity and corporate communications.